Have you ever asked yourself the following question: What is the best tool for my business, a website, or a blog?
To answer this, we will need to dig in a little bit to get the main differences and, at last, what is best for you and your business.
Technically they are both the same. Yeah, it doesn’t sound right, but a blog is part of a website. Let’s define both to get a more comprehensive answer.
What is a Blog?
A blog is a type of website, where the main characteristic is its dynamic content: images, texts, and divide their information by categories; la bels; reader reviews, almost always published in reversed chronological order and typically updated frequently. Some blogs are updated several times a day. In a blog, as a user, you can interact and express your comments or experiences.
The blogging game started on August 23, 1999, Pyra Labs launched the blog- publishing tool. This company helped to popularize the format. Later, in 2003, Pyra Labs was acquired by Google.
However, when WordPress launched in 2003, the real blogging game as we know it today started. WordPress is an open-source software that allows users and developers to interact and change or create codes. More than 30% of the website worldwide use WordPress as the main platform.
What is a Website:
A website is the sum of different pages and digital content using a single domain. A hosting service is needed to host the website, which will allow your website to be accessible all over the world.
There are different types of websites, which depend on the purpose of your business: Informational, E-commerce, personal, Government.
A website functions as an online business card or brochure. The interested party interacts with the website, find the information, and then contacts you.
Different contents can exist on a website. In other words, is where you expose yourself to your potential audience, “Who are we?”; “What properties do we offer ?” “Where are our listings located ?” Most notably, the contact information for those interested in your brand.
Website or Blog – What’s the difference?
A blog is just one page that tends to be more dynamic, while a website has “pages.” For example, on a website, you will find a Homepage, about, contact, services.
A blog is a great tool to reach your ideal audience and to get more exposure. A blog is essential for SEO purposes because it helps with several factors that are important ranking factors. For example, a blog keeps people on your website longer and helps to understand your services effectively. A website can be seen as an online portfolio or brochure where people can see your property photos, listings, and they can get to you using a call to action button. A website can also be used to make showing appointments for your properties.
Can I Build a Blog or Website on My Own for my Business?
Yes, you can design it by yourself. There are many digital tools on the internet where you will get a guide on how to do it. However, the only downside to blogs is that someone has to be writing all the new quality content for your blog. Therefore, a blog requires some ongoing time investment. On the other hand, a website is often a one-time effort, which can be advantageous when we talk blog vs. website.
Both are complicated in design and development, although you can create them by yourself, it is good advice to use a web/blog developer to create a responsive-good looking page.
Blog or Website – What is the ideal tool for your business?
It depends on your business goals. For an excellent digital marketing strategy and a more intent presence on the internet, a website is essential. It will give you exposure and trust to your clients along with your branding.
Meanwhile, a blog is a perfect complement to a website. It can even be within the same domain.
The publication of ongoing information is a must with a blog, at least 2 per month. Therefore, if you are not committed to publishing, this might not be the best option for your business. An alternative solution is to hire a professional with written content if you decide to go for a blog.
At the end of the day, it is unnecessary to think of a “blog vs. website.”
The best course would be to have both. The modern tools that we have at our disposal allow us to create, design, and tailor a website and a blog to be part of the website