PPC Management Ads For Small Businesses
PPC Management Campaigns For Small Businesses
PPC is a powerful tool when it comes to digital marketing solutions for Small Businesses. When you work with the team at Prime One Creative, we will create and implement your PPC management campaigns so you get the most out of your advertising dollars with the highest possible ROI.
What is PPC?
PPC is also known as pay-per-click, and it refers to online paid advertising where advertisers only pay if someone clicks on their ads, or sometimes per ad impression depending on the platform you use. Everyone has seen sponsored posts on all of the major social media websites and paid ads on various parts of search engine results pages. These are all examples of PPC strategy.
A PPC campaign typically consists of setting an overall budget. It also requires a budget for each click you’ll receive, brainstorming keywords, checking on the demand of your chosen keywords, setting up demographic parameters, doing competitive research, writing ads, creating landing pages and more.
PPC Campaign Management for Small Businesses
Running PPC campaigns will increase your visibility and give you an edge on any competition that isn’t using this digital marketing strategy. The old ways of radio and newspaper ads or billboards don’t yield the same kind of results. A large percentage of your prospective customers are looking online for different services before deciding on a service provider.
The main PPC platforms we will focus on for PPC include:
Google owns over 86% of the search market share, so it is an important place to be when people are searching for services in your area. When we create targeted ads that will show at the top of Google search pages for your chosen keywords, you’ll get more traffic to increase leads and conversions.
Bing is a search engine that’s often neglected but it can also create some great opportunities. Since it commands far less of the market, ads typically cost less and there is less competition.
There’s a great chance that your prospective customers are on at least one social media platform like Facebook, LinkedIn, Twitter, Instagram or others. Meeting them there with your paid ads will help drive traffic and increase your leads. We will analyze your audience to determine where they spend the most time and then place ads accordingly.
Benefits of Pay-Per-Click Advertising
PPC strategy provides a range of powerful benefits to any bussiness that wants to increase leads and gain an advantage over the local competition.
Here are some of the benefits that show having a solid PPC campaign is a must for any serious bussiness:
Total Control – With traditional paid advertising methods, you have a limited amount of control. With PPC you can control almost every aspect of the campaign. This includes your detailed budget, where to show ads, when to show them, running multiple versions of ads to test against each other, and the ability to pause or shut everything off in an instant.
Easy to Enter – You can have a full PPC campaign set up within one day. The platform is straightforward and easy to use and when you have an experienced marketing team in your corner, the process is seamless.
Fast Results – Unlike SEO where it can take time to get the desired results, you can start seeing results from your PPC campaign right away. Once your ads are switched on, they are competing with other advertisers and you can start getting traffic to your website.
Measurable and Easy to Track – You’ll have access to detailed tracking and measuring so you can narrow down which ads and campaigns are working well, and which ones need some work. This makes it possible to make changes on the fly to improve and change your results if they aren’t where you need them to be.
Can Cover a Wide Range of Platforms – You can extend your reach quite far when you have PPC campaigns created. There are a lot of different platforms that allow you to advertise so you can reach people from all walks of life that require your services.
Gaining Valuable Customer Insights – The analytics and data that are part of PPC advertising will enable you to broaden your knowledge about your prospective customers and their likes, dislikes, and behaviors. This, in turn, will help you craft marketing messages that are even more engaging and profitable.
READY FOR PPC?
Get in touch with the team at Prime One Creative today to have your PPC campaign created and grow your business.
Call us at (407) 676-5375 with any questions.
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